tourism research

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Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.

Verizon's victory over AT&T in the cellphone ad war underlines an old marketing axiom that advertisers routinely forget in the heat of battle: Consumers don't care about lawsuits no matter how important they seem to clients, and fighting them only distracts management from their primary purpose, building the brand.

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.

New Zealand Tourism Research Institute - Improving the profitability and sustainability of tourism

• The contribution of a nationwide mega event to increased collaborative and knowledge transfer capacity in a regional destination marketing network
  

  Abstract:
  The study will explore collaboration and knowledge transfer capacity in destination marketing. Specifically, the research will use a mega‐event, the 2011 Rugby World Cup (RWC 2011), to analyse the collaboration and knowledge transfer process between Tourism Auckland (a regional tourism organisation) and other organisations and public authorities in their efforts to leverage this event.

   

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• Building & Branding Successful Tourist Experiences: growing profitability / sustaining community
  

  NZTRI members Simon Milne and Murray Campbell are running a 4 day workshop in Hue city, Vietnam (see attachments) focusing on the links between poverty alleviation, information and communication technologies and destination branding. The workshop will focus on the links beyween local community development and regional/national branding and promotion.

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• NZTRI presents at Cawthron Aquaculture Conference in Nelson
  

  On November 5th, Dr.John Hull presented a breakout session at the Cawthron Aquaculture Conference in Nelson on NZTRI's continuing research linked to the role of Innovation on the Top of the South Aquaculture and Seafood Trail organised by the Marine Farming Association in 2006.  The session was attended by over 40 participants.  The survey results from businesses and planners conducted in 2008 and preliminary results of visitors to the region in 2009 were presented.  The baseline data is providing information for policymakers on how to strengthen linkages between the aquaculture and tourism industries in the region.  The research programme for the Top of the South Aquaculture and Seafood

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• Teach a man to fish? - Capacity building and waste management in the Pacific
  

  Abstract: Creating opportunities for the sustainable development of tourism in the Pacific Islands must be stripped back to the basics. While assistance with marketing and promoting an image is important, developing crucial necessities such as waste management is the key to maintaining an attractive image for the destination in the short term and protecting natural resources in the long term. If the animals that tourists travel to see are choking to death on plastic bags, then how long can tourism last?

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• Me’a Kai - The Food and Flavours of the South Pacific - Farmer-to-Table "How a cookbook can empower rural economies"
  

  Abstract: Robert Oliver is writing a cookbook to showcase Pacific Island cuisine, not only for food and book lovers, but primarily to elevate the attitude and relationship between Pacific Islanders themselves and their culinary culture. Tourism is the largest economic machine in the South Pacific Islands, yet most of the hotel food product is imported. At the same time, there is abundance of land and farming skills and farmers. Robert’s presentation discusses how to join the two sectors: the benefits, the barriers, and a exploration of solutions.

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• NZTRI Facilitates Workshop on Nature-based Tourism in the North Atlantic
  

  On October 7-8th, NZTRI Associate Director Dr. John Hull delivered a two day workshop funded by the Nordic Council's Office of North Atlantic Agreement (NORA) for the Wild North Project in Torshavn, Faroe Islands.

   

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• Dr John Hull presents at Umea University, Sweden
  

  On September 29th, over 35 researchers interested in the social sustainability of hunting tourism gathered at Umea University, Sweden to share best practices and information on attitudes, impacts, and the informal and formal processes affecting hunting and fishing in peripheral areas of northern Europe and North America. Dr. John Hull, NZTRI Associate Director was invited as a guest speaker to present case study research from Newfoundland and Labrador, Canada.

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• NZ Prime Minister John Key talk at NZ Backpackers Industry Conference
  

  The Prime Minister of New Zealand John Key spoke to the backpackers industry conference suggesting that many world economies are looking as if they're coming out of the recession, particulaly China which may prove to become a major market for backpackers.

  Download Podcast (26MB, MP3)

• What do you say UK? Tourism NZ urges travellers to go all the way
  

  George Hickton unveiled a new $2 million dollar campaign at the first NZ Backpacker Industry Conference. The campaign is targeting European backpackers to consider whether they have "gone all the way" by ensuring their travels include a visit to New Zealand. New long haul departure taxes introduced in November 2010 may offer new cost considerations for backpackers travelling from the European market. NZTRI Director, Simon Milne comments that we need to fight back in regard to tourist miles. Video coverage is available at the TV3 website.

• NZ Backpacker Industry Conference begins
  

  The first NZ Backpacker Industry Conference is underway. The event is hosted at AUT University in conjunction with NZTRI and NZBackpack.com. Information about the event is being covered by many mainstream news organisations in NZ. Additional coverage is available at thUMBRELLA. Delegates at the conference are also using the NZBIC tag on Twitter.