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Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.

Times have been tough for everyone in the hype business the last couple of years ... except at Hill & Knowlton, the WPP (WPPGY)-owned PR agency. There, everybody else's bad news is good for business.

Talking with your parents about their estate is important to protect your family’s finances, but the conversation can be difficult at best. Here's what you need to ask and how to do it.

During the Fall 2009 semester at VCSU, a group of dedicated faculty and staff members have been working on the development of a new campus strategic plan. The plan, titled VCSU 2015, will be a five-year strategic plan to guide Valley City State University into the first half of the next decade. As VCSU moves forward and makes decisions related to strategic initiatives, funding allocations, campus priorities, and new academic opportunities to pursue, this planning document will serve as a blueprint in effectively making those decisions.The committee was selected earlier this fall and has been meeting nearly every week for the past three months to complete this major task. The committee is broad-based and includes representation from all areas across the campus. My thanks to this dedicated group for the countless hours of thoughtful effort they have put into this process so important to the future of VCSU. The co-chairs of the Committee are Vice-Presidents Margaret Dahlberg and Glen Schmalz. The other individuals who are actively serving on the committee (along with the area they represent in parenthesis) include: Terry Corwin (Graduate Program), Kerry Gregoryk (Business and Information Technology), Pat Horner (Plant Services), Dennis McCulloch (Athletics), Loree Morehouse (Foundation and Alumni), Heather Kvilvang (Education), Doug Anderson (Marketing & Communications), Joe Tykwinski (Information Technology), Sara Hagen (Fine Arts), Anthony Dutton (Communication Arts and Social Sciences), Don Hoff (Math, Science, Health, and Physical Education), Amanda Dekrey (student representative), and Rhonda Fairfield (administrative support).The 2009-10 academic year is a critical time for VCSU to conduct this important strategic planning process. In 2011, VCSU will be visited by the Higher Learning Commission (our regional accrediting agency). The Commission will be on-campus to review VCSU as part of its ten-year accreditation process. This accreditation represents a key benchmark for any institution of higher education. Certainly, having an up-to-date and recently completed strategic plan will send an important signal to the Commission that we are prepared for the future and are purposeful in our decision-making efforts. Moreover, the North Dakota State Board of Higher Education has recently completed a new strategic plan. VCSU's future strategic activities will be enhanced by having campus plans and a timeframe aligned with those of the State Board of Higher Education. Additionally, in serving as a five-year strategic plan, this document will bring VCSU up to its 125th Birthday in the year 2015.We hope to complete this plan in early 2010 and formally release it as a final document in the Spring 2010 semester. In the meantime, if you have any thoughts, questions, or ideas you would like to share related to this effort, please do not hesitate to contact me or one of the committee members.I wish you all a very Merry Christmas and a Happy Holiday Season!