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Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.

Times have been tough for everyone in the hype business the last couple of years ... except at Hill & Knowlton, the WPP (WPPGY)-owned PR agency. There, everybody else's bad news is good for business.

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.

Business Analytics News -

  • Fighting crime with analytics technology

    Canada’s Edmonton Police Service is relying on business analytics technology to reduce crime, improve force effectiveness and increase public safety.

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  • Microsoft works on its social-media aggregator and monitoring tool

    Microsoft has unveiled a proof-of-concept prototype business tool, code-named LookingGlass, that lets companies listen to, participate in, and analyse social media.

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  • Early Bird discount expires for the Business Analytics Summit this Friday (October 2nd)

    Considering we’re still battling a tough economic climate, I’m sure you recognize that it is becoming ever more crucial to unlock data for bigger profits through improved decision makin

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  • Pervasive joins SuccessCloud

    Pervasive and SuccessFactors have taken an initiative to connect and integrate disparate systems with SuccessFactors Business Execution Software.

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  • IHG to optimise marketing investments with business analytics

    Hotel group InterContinental Hotels Group (IHG) has signed a five-year deal with Applied Predictive Technologies (APT) for its Test & Learn Management System.

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  • Turning RDBMS into a probabilistic inference engine

    Autonomy has developed a new product that applies its meaning-based technology to databases.

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  • Novant Health to make use of predictive modelling

    Novant Health, a healthcare company based in Winston-Salem, NC, has decided to roll-out a patient-specific early-warning system.

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  • “Marketing optimisation is the latest buzzword in the CRM world”

    Companies have been using operational CRM systems to analyse customer behaviour to plan and optimise their initiatives.

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  • CIOs are investing in business analytics capabilities: study

    Today’s CIOs spend 55% of their time on activities that spur innovation, according to IBM’s Global CIO Study 2009.

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  • 99 Cents Only Stores selects its new BI partner

    99 Cents Only Stores has selected MicroStrategy for enterprise-wide reporting and analytics.

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